I want to open a general merchandise shop. Is it lucrative enough?

Yes, owning a general merchandise store can be extremely beneficial and profitable because the products sold in wholesale merchandise are used on a daily basis, such as household and electrical appliances, cosmetics, hygiene products, food, and eatery products. A wholesale merchandise business is typically very profitable because you can sell the goods and products to retailers at your price while maintaining a healthy profit margin. If you have good terms and conditions with your loyal and potential retailers as a wholesaler, they will always approach you. It is preferable to have specific retailers associated with your company because they are well-known and always loyal.